Bakery Retail & Branding Entrepreneur
Founder and President of a 34-year old business. Developed retail chain of specialty shops, eventually franchised across eastern Canada. Set up parallel manufacturing and distribution businesses to supply own stores and other distribution channels with frozen food products. Divested all overhead and now operates a simpler licensing and distribution business selling diverse products made by third parties and through licensing agreements, focusing on sales, marketing and brand building.
Made many big mistakes along the way that will provide valuable experience for young entrepreneurs trying to build their own futures. A generalist who has done it all, weaker in financial management and sourcing of funds, but strong in marketing, creativity, systems, team building and especially passion-the most important ingredient.