Marketing & Corporate Strategy Consultant
High-energy marketer and laser focussed strategist. Collaborates with companies to help increase sales, brand value, and customer monetization by leveraging a fearless focus on strategic alignment, optimal processes, technology integration, data analytics, and the power of digital.
Led projects for both Fortune 100 and disruptive startups including LinkedIn, Esso, Air Miles, Reitmans Canada, Rudsak, Cossette, and more.
15 years of successful cross-industry practice, such as banking, consulting, retail, e-commerce, advertising, media, gas & oil, software and education. Multicultural experience spanning Latin & North America, USA and Europe.
Adept at strategic consulting, digital and omnichannel marketing, finding white space and optimal brand positioning, email marketing and crm strategy, loyalty programs/loyalty marketing, customer insights, marketing research, VoC, marketing & campaign analytics, customer segmentation, BI, software conceptualization/prototyping, data leverage & monetization plans and business development/ sales.