Marketing & Strategy
A recipient of multiple awards over her 20-year marketing and strategy career with a consistent record of achieving breakthrough results. Core to her approach is her deep appreciation of the customer, her courage to ask difficult questions in order to understand, and her drive to innovate. Her decisions are guided by data driven insight with a strong passion for results. She earned a reputation among peers, customers and superiors for her marketing wisdom, strategic analysis, sound judgment, and a clear bias for action.
She has reliably grown market share, driven revenue, built strong teams and developed strategic relationships in her career. In her role as FGL Sports’ Associate Vice-President of Marketing, she brought the same fresh perspective to the retail sector from her diverse experience in the travel, loyalty, mobile and technology fields.
As IHG’s Regional Vice President of Marketing for Canada, she led the development of an innovative campaign uniquely relevant to Canadians, increasing brand consideration by 12%, and doubling Facebook fans and Twitter followers.
With a knack for connecting the right people to accomplish strong results, a key ingredient towards earning the Hewlett-Packard North American Marketing Prowess Award. Clients, partners and peers describe her as a likable personality with a strong resolve and one they’d move mountains for.
Graduated with a Masters of Business Administration (MBA) from York University and an Honours Bachelor of Commerce degree from McMaster.
A curious foodie, her family of 4 enjoys eating together at home waiting all week until sushi Fridays and Saturday morning pancakes.