*NEW* Value Selling- Idea To Income Two Part Series (also available online)

Tuesdays, 6:30 PM – 8:30 PM: October 17 & October 24


Quantifying your value proposition lets you understand the value you deliver to your customers. In this two-part series, we will go through the process of identifying how to communicate your true value, test this value with the market and find your place within it.

Part One: Finding Your Hook
Tuesday, October 17: 6:30 PM – 8:30 PM

Great businesses aren’t built on products; they’re built on communicating value. Your value is in the “hook” and in order to find your hook, you need to know what problem you’re trying to solve or what need you’re trying to fill. This workshop will present a process to guide you in discovering your hook using customer-focused language (rather than business-centric) and help you to better describe your company’s goods and services, with the aid of the ‘Value Proposition Canvas’.
Speaker: Davender Gupta, Venture Strategist Co-founder, StrategyFest.com

Part Two: Finding Your First Customers
Tuesday, October 24: 6:30 PM – 8:30 PM

Sales leads and customers are just a mere click way. But how do you find those people who are ready and willing to buy? In any lean start-up, one of the most important steps before launching is to find your customer niche. Part two will guide you through a four-step process which will demonstrate, amongst others, the type of questions
to ask when you are gauging market interest and how to choose your customers rather than chase after them.
Speaker: Sovita Chander, Marketing Strategist Co-founder, StrategyFest.com

Pre-registration is required. Available in-centre and online. For more information, please call 514-878-9788
Cancellations for any paid workshop series must be received two business days before the start of the FIRST workshop of the series.
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